SERVICES

How I Can Help

  • CEO and Board Support

    • CEO support & executive office operations

    Board & investor communications

    Board materials, prep & follow-up

    • Executive decision support & scenario planning

    • Priority-setting, agenda design & follow-through

    • Stakeholder management (board, investors, key partners)

  • Strategy, Planning & Growth


    • Strategic planning & OKRs

    • Vision-to-roadmap translation

    • Opportunity identification & growth strategy

    • Product & portfolio strategy/analysis

    • Market & category assessment

    • Revenue diversification & new growth streams

  • Operational Execution & Scaling


    • End-to-end operations oversight

    • Program & project management

    • Cross-functional initiative orchestration

    • Process & workflow optimization

    • Product development & launch execution

    • Scaling operations & large-scale events

    • Risk identification & mitigation

    • Vendor management & contract negotiations

    • Senior talent recruitment & selection

  • Financial, Capital & Business Performance

    •P&L leadership

    • Budgeting & forecasting

    • Cost & margin analysis

    • Pricing strategy

    • Resource allocation

    • KPI dashboards & operating reviews

    • Performance insight for CEO, board & investors

    • Capital strategy & fundraising (equity & debt)

    Investor relationships

  • Innovation, Data & Emerging Technologies

    Innovation, Data & Emerging Technologies

    •Data-driven decision making

    • Identify Critical KPI Analysis and Goals

    • AI & emerging-tech integration into operations and reporting

    • Implementation & change management (cultural shift) of AI and emerging Tech across teams

RANGE — SO YOU MOVE FASTER.
My work spans strategy and execution across brand, growth, and operations — so you get fewer handoffs, faster decisions, and one accountable partner from idea to done.

EXPERTISE

  • Brand, marketing & creative vision — direction through implementation

    I help you clarify what your brand stands for and turn that into sharp, modern messaging that actually moves the needle. From positioning and storytelling to campaign concepts and content calendars, I bridge big ideas with practical execution. The result: a brand that feels aligned, cohesive, and commercially powerful.

  • Digital & eCommerce growth (DTC, omnichannel, performance marketing oversight)

    I’ve led digital and eCommerce growth from “let’s get a site up” to multi-channel, scaled revenue engines. I partner with your team to optimize funnels, drive conversion, and oversee performance marketing so every dollar has a job. Expect clear KPIs, constant testing, and a direct line from strategy to sales.

  • Product & experience innovation across consumer brands

    Whether it’s a new product, a reimagined offer, or a fresh customer experience, I help you uncover what your consumers actually want—and build it. I combine qualitative insight with market data to shape concepts that are distinctive, profitable, and on-brand. We don’t just ideate; we ship.

  • Large-scale events & experiential programs

    From intimate VIP salons to large-format, high-visibility events, I design and oversee experiences that deepen loyalty and attract sponsors. I bring together programming, partnerships, and on-site details so your event feels elevated, seamless, and unforgettable. Think: strategic guest lists, meaningful moments, and measurable impact.

  • Nonprofit & mission-driven organizations (strategy, fundraising, board & donor engagement)

    I help mission-driven leaders sharpen their strategy, tell a more compelling story, and build sustainable funding models. This includes board alignment, donor engagement, sponsorships, and campaigns that move people to act—not just listen. The goal is simple: more impact, more support, less chaos.

  • Startups, high-growth, PE & family-office environments

    I’m comfortable in the messy middle where stakes are high, resources are finite, and speed matters. I work alongside founders, PE partners, and family offices to prioritize initiatives, professionalize operations, and unlock growth without losing the soul of the business. You get a seasoned operator who can navigate complexity and still get things done.

BOOK A CALL

Send me an email. I’d love to hear what’s most important to you, talk through your biggest pain points, and see if I’m the right partner to help.

alyce@alycealston.com

alyce alston